FREQUENTLY ASKED QUESTIONS
What’s the difference between cold-pressed juice and the juice I make at home?
Our juices are always cold-pressed. Our hydraulic cold-press method of juice extraction provides a minimum mix of air with the juice, which results in very slow oxidation or decomposition. The tremendous pressure exerted by our juice press gently extracts the natural vitamins, trace minerals, enzymes, sugars and other vital elements. Cold-pressing juice is a method of juicing that enables juice to be bottled without preservatives and still maintain a 72-hour shelf life. Household juicers, typically ‘rotary’ or ‘centrifugal,’ are a significantly faster processing method, but overall less efficient, which results in less nutrients and health benefits. As the blade inside a centrifugal juicer spins at a high speed, it generates heat. The heat oxidizes and separates nutrients naturally found in the whole fruits and vegetables, rendering the nutrients that make it into the juice less pure.
What is pasteurization and why doesn’t Village Juice do it?
Pasteurized juice is heated to a high temperature for a short time before it is sold. About 98% of all juices sold in the United States are pasteurized, primarily because it extends the shelf life and is more cost-effective to save the company money. Unfortunately, pasteurization destroys the vital living components of the fruit and vegetables, rendering most ‘juice’ nutritionally deficient and pointless. However, our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.
What is HPP and why aren’t Village Juices treated by HPP?
HPP is an acronym for High Pressure Pascalization (or High Pressure Processing), and it is a preservation technique that does not subject the juice to extreme heat. Similar to pasteurization, HPP extends the shelf life of raw juice well beyond 72 hours. Village Juices currently remain untreated in any way.
Why does Village Juice have such a short shelf life? Can I drink my juice past the 'consume by' date?
Since our juices are freshly made and contains no preservatives or pasteurization, it is a living juice that is highly perishable. Unfortunately, living juice dies young. Although the cold-pressed juicing process maximizes the shelf life, we cannot advise consumption of our juice beyond the ‘consume by date.”
My juice is separated. Does that mean its spoiled?
Fresh, natural juice separates. Don’t be worried. Since we do not preserve, filter or add fillers to our juices, separation is completely natural and expected.
Do I have to refrigerate my juice?
Absolutely. Raw juice is highly perishable, and must be kept refrigerated at all times when not being consumed.
What are the health benefits of a plant-based diet?
First, minimally processed plant foods are richer in the“good things,” like essential fatty acids, fiber, vitamins, minerals, and phytochemicals. Second, plant-based diets are linked with a decreased risk of heart disease, type 2 diabetes, hypertension, cancer, and other chronic diseases. According to the Harvard-based Nurses’ Health Study and Health Professionals Follow-Up Study, “The higher the average daily intake of fruits and vegetables, the lower the chances of developing cardiovascular disease.”
Does Village Juice contain nuts or gluten
All Village Juice products may contain traces of nuts or gluten or may have been made alongside other products containing nuts or gluten.
Does Village Juice contain dairy?
Nope, all Village Juice products are foods are plant-based, meaning they contain no animal products, eggs, dairy products, or any other animal-derived substances.
Why does this juice look different than the last time I purchased it?
Thank you Mother Nature!! Batch to batch, our juices will always have subtle differences in flavor and color. Using high quality, in-season produce means that sometimes there will be a slight variation, but we guarantee it will always be delicious.
Why is this juice so expensive?
2-4 pounds of fresh, delicious produce per bottle. That’s a lot of produce! Worth every penny and we think you’ll agree.
Village Juice is not meant to treat, prevent, diagnose or cure. Our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems. Read more here.